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    Generation Z's Influence On Ford

    Last updated 1 month ago

    Everything about the “Now” is drenched in very strong technological implications.  Whether we are trying to stay fit, stay connected, keep in touch, stay informed or stay educated, technology is the basis used to make things more functional and efficient.  Where some of us can remember less technically inclined moments of time, others, the newcomers to life, have only experienced a time where we no longer just talk on the phone, we Facetime and Skype loved ones so we can hear their voices and see their expressions.  This generation, informally known as Generation Z, will continue to inspire the way the world views and uses technology, faces problems and interacts with each other.  Generation Z is highly connected because of its lifelong use of communication and media technology.  
    Any industry attempting to persuade and amaze Generation Z has to put forth innovative dexterity because of this consumer base’s technically savvy orientation.  Ford is no stranger to this concept.  In keeping up with the Jones, Ford Motor Company continues to implement ground-breaking concepts in their vehicle designs, schematics and appearance.  The four key factors, which were influenced by Generation Z and taken into consideration by Ford Motor Company, are: 
    Influence of Technology – Because technology is ever changing, members of Generation Z are accustomed to the ideals of updating at the press of a button, a new version of a new phone within a year of purchase and technology that is always saving the day with its keen ability to make any task more scientifically efficient (and therefore easier).  Ford Motor Company has to always consider the influence of technology when improving the next year’s vehicle models.  Ford must add characteristics that embrace elegance, style and ease all while maintaining its user friendly façade.  When it comes to reaching such people, whether consumers or concerned citizens, it is essential to have a high degree of technological sophistication.
    A Global Generation – Not only is Generation Z technically inclined, but they are also globally versed.  Generation Z is able to reach out to anyone, at any time, by various means including text messaging, Skype, video conferencing and other technologies.  This global perspective is less focused on traditional borders and boundaries and more focused on overall acceptance.  Although Ford will always stay true to its legendary values of family and community, it has also transcended into the global arena without pause.  Ford’s are accepted all over the world.  If a student picks up and moves to China, they do not have to give up the Ford in their lives, but they may just have to reeducate their ways of utilizing it.  
    Social Awareness - Generation Z is the most socially appropriate generation of our time.  This generation is so in tune with social, political, and environmental issues making them emotionally intelligent.  This makes it essential for companies, such as Ford, to consider the social ramifications of their actions, products and policies at all times.
    Willingness to Take Risks – If any generation is overtly up for a challenge, it’s Generation Z.  There is no feat too big or too small.  Between their vastly growing knowledge of technology, their globally interactivity and their overall social awareness, it’s no wonder Generation Z’s penchant for risk taking defines them.  Ford has evolved with this theory, keeping up with this generation of risk takers.  

    Ford Gives Back: A Look At How Ford Gives Back To The Community And Abroad

    Last updated 1 month ago

    Month after month, we boast about the greatness of Ford’s line-up of cars, trucks and commercial vehicles.  Ford puts their best foot forward in developing vehicles keeping quality, performance and style at the top of their list of must-haves.  Ford’s line up of environmentally friendly vehicles is developing into quite the exploit as Ford introduces new model types, (such as the C-Max) and extensive upgrades to older models (such as the hybrid Fusion and Focus).  Ford is no stranger to doing what’s right for their consumer and the world knows it.  Adding to their list of accomplishments, Ford expends exponential time, energy and resources into giving back, not only to its community but to the world.  Here is a look at how Ford gives back to its community and abroad.  
    Coat Drives:
    On December 16, 2014, Ford Motor Company wrapped up its fourth annual Coat & Jacket Drive delivering more than 1,000 new and gently used coats, hats, scarves and gloves to the Salvation Army.  The coats and other items were donated by local Ford employees and brought to the Salvation Army in two new Ford Transit vans. The Salvation Army will distribute the items to needy families in the Detroit area.
    Scholarships and Grants:
    On December 15, 2014, the Ford Motor Company Fund announced that Spelman College was the winner of the 2014 Historically Black Colleges & Universities Community Challenge.  The student team received $75,000 in scholarships and grants for its innovative program addressing the need for healthier meal options through the creation of in-home vegetable gardens in the West End Atlanta community where Spelman is based. Spelman College was selected from among three finalists, which include Florida A&M University and Bethune-Cookman University. Schools in the nationwide contest were asked to present ideas that creatively address a community need touching on at least one of four areas – mobility, alternative energy, sustainability/water and a systematic approach to meeting community needs.  Ford not only gives back to the community but uses the prize incentive to put some of the best minds to work to create solutions for global issues.  
    Volunteer Work:
    On December 13, 2014 Ford Company’s volunteers worked tirelessly at the Ruth Ellis Center, which provides long and short-term safe space and support services for runaway, homeless and at-risk LGBT (lesbian, gay, bisexual, and transgender) youth in Detroit and Southeastern Michigan.  Ford Volunteers decorated the facility, prepared care packages and amazing meals for youths of the Drop-In Center and Residential facility.  Ford’s efforts made a huge difference in the lives of these children and hopefully in the lives of young minds that will someday make a difference to our future.  
    They Put Their Backs Into It All Over The World:
    Ford’s seventh annual Ford Global Week of Caring included an army of 10,000 Ford employees, retirees and dealers who picked up paintbrushes, hammers, shovels, wheelbarrows and lumber to help create a better world on six continents participating in various projects including 268 community service projects from Asia to Africa and from Europe to The Americas. 
    There is no doubt that Ford gives 100% in all aspects of community service.  These few were just the most recent of Ford’s helping hand exploits.  Ford gives all year round and the world can look forward to another year of giving in 2015.  

    5 Signs That Your Ford Needs Maintenance

    Last updated 1 month ago

    Although Ford is renown around the world for its superior vehicle crafting skills, it is still imperative that owners nurture and maintain their vehicles to keep them functioning at optimal capacity. Ask yourself the question; which would you prefer?  Replacing a vehicle (which is expensive and most often unnecessary), or the more economical alternative, just take care of the car you have.  The answer is clear; a vehicle is an investment just like any other.  The investment can either last you for years while you maintain it to a point where you can profit from its sale or you can put money into a purchase and let it whither to rust and end up having to put additional money into replacing it.  Either way, you can start by paying attention to simple signs relayed by your vehicle indicating it’s time for a tune-up or regular maintenance.  
    For this the rule of thumb is simple, sight, sound smell.  Your senses can tell you all you need to know about the well being of your vehicle.  If it doesn’t look right, smell right or sound right, odds are there is a problem.  
    1. Smells are a clear indicator that your vehicle is under undue stress of some sort.  Whether you smell smoke or other exhaust fumes it is important to get it checked for the health of your car and the environment.  
    2. Stalling is always a sign of a problem, big and small.  Stalling while accelerating can be a sign of multiple issues.  Anything from the lack of oil or dirty oil, a transmission issue, no gas and much more is associated with stalling issues.  Not only is stalling a sign of a problem but it can also cause you danger if you stall in moving traffic or in an intersection during a light change.  
    3. Noisy brakes are another concern you can sometimes feel and definitely hear.  Effectively working brakes should bring your vehicle to a complete and quiet stop. If your brakes are squeaky or vibrating, then your car is trying to let you know its time.  Brake pads, rotors and brake fluid are wear items and need to be replaced and maintained periodically.  
    4. Other noises of concern include squealing when turning the steering wheel at low speeds – a possible indication of a low power steering fluid level; squealing from under the hood when the vehicle is started – possibly a loose or worn belt; noise from one or more wheels – maybe an unbalanced tire or a failing CV joint. Whatever the reason, noise isn’t good, particularly if it’s a sound that wasn’t there previously. 
    5. Vibration that isn’t caused by rough road conditions is a definite red flag. In some instances you can only feel it in the steering wheel or at certain speeds but it can be an indicator of various issues including worn or unbalanced tires (requiring an alignment), a tire going flat, or a failing universal joint, among other problems. 
    If all else fails, warning lights indicate there is a problem.  Ford places them on the dashboard to help owners keep their vehicles running smoothly.  If a light is on, use the owner’s manual to determine the lights intent.  If you do not have a manual, call Winner Ford’s Service Department for assistance.  Regardless of your car’s ailment, Winner Ford is able to help, leaving your car in tiptop shape for years to come.



    Preparing Your Car For The Winter

    Last updated 2 months ago

    Just as you would prepare your wardrobe, home and lifestyle for colder weather, it is also important to prepare your vehicle for the winter.  There is nothing worse than being stuck in cold, stormy, winter weather because of a simple mechanism in your vehicle failed to operate properly.  Murphy’s Law has a way of intervening when we least expect it. Taking simple precautions is the least we could do for ourselves giving Mr. Murphy less reason to intrude on the working condition of our vehicles.  
    1. Battery:  Have the battery and charging system checked for optimum performance. Cold weather is hard on batteries.
    2. Cooling System:  Clean, flush and put new antifreeze in the cooling system. In general this should be done every two years but if you some let it slip off of your list of things to do, make sure to do it now.
    3. Dash Board Components:  Make sure heaters, defrosters and wipers work properly. Consider winter wiper blades and use cold weather washer fluid. In general, wiper blades should be replaced every six months.
    4. Tires:  Check the tire tread depth and tire pressure. If snow and ice are a problem in your area, consider special tires designed to grip slick roads. During winter, tire pressure should be checked weekly.
    5. Oil:  Be diligent about changing the oil and filter at recommended intervals. Dirty oil can spell trouble in winter. Consider changing to “winter weight” oil if you live in a cold climate. 
    6. Filters:  Have your technician check the fuel, air and transmission filters when you get your oil changed.
    7. Tune-Up:  If you’re due for a tune-up, have it done before winter sets in. Winter magnifies existing problems such as pings, hard starts, sluggish performance or rough idling.
    8. Brakes:  Have the brakes checked. The braking system is the vehicle’s most important safety item.
    9. Exhaust System:  Have the exhaust system checked for carbon monoxide leaks, which can be especially dangerous during cold weather driving when windows are closed.
    10. Lights:  Check to see that exterior and interior lights work and headlights are properly aimed.
    Taking the steps necessary to ensure your vehicle is running at optimal performance levels will save you time, money and heart ache in the long run.  Winner Ford’s service department located in the Cherry Hill area offers the services you need to make sure your vehicle is ready for whatever this winter throws at you whether its rain, sleet, snow or hail.  



    Ford's Line-Up Of Impressive Hybrid And All-Electric Vehicles

    Last updated 2 months ago

     With the consumption of natural resources a current concern, “Go Green” and other environment friendly ideals have essentially taken shape in our society.  The automobile industry adopted this concern introducing electric drive vehicles such as hybrid electric vehicles, plug-in hybrid electric vehicles, and all-electric vehicles all of which use electricity either as their primary fuel or to improve the efficiency of conventional vehicle designs.  
    Ford has risen as a real force in the hybrid markets.  The main feature of the hybrid is that when the car’s engine is started, electricity is its source of energy.  This helps curtail the tail pipe emissions that generally pollute the environment.  With the increase of automobile usage (due to our every growing population), the threat of toxic pollutants and global warming (to vehicle exhaust) increases.  Environmentalists highly recommend the use of hybrid cars to decrease tail pipe emission in service of the environment and the overall future of our society. 
    Ford’s Fusion Hybrid is as efficient as energy conservation vehicles get.  Its features make Ford’s design and schematics the crème de la crème of effectiveness:
    • 2.0L I-4 Atkinson-cycle gasoline engine and electric motor deliver 188 combined horsepower. 
    • State-of-the-Art Lithium-Ion Battery with power split hybrid technology. 
    • Gas engine kicks in extra power when needed, such as when passing or merging
    • Electronically controlled continuously variable transmission (eCVT) designed to provide seamless, gearless shifting
    • Both the Fusion Hybrid and the Fusion Energi plug-in hybrid let you travel in all-electric mode – up to 85 mph – allowing the electric traction motor to power the vehicle, providing impressive efficiency
    Fusion Energi Plug-In Hybrid boasts the following features:  
    • Optional plug-in recharge
    • EPA-estimated rating of 95 city/81 hwy/88 combined MPGe
    • EPA-estimated rating of 40 city/36 hwy/38 combined mpg
    • Combines a state-of-the-art lithium-ion battery and electric motor with a 2.0L Atkinson-cycle I-4 gas engine
    • Standard 120-volt or available 240-volt home-charging station
    • With a full tank of gas and when fully charged, the EPA-estimated range is 550 miles (electric and gas combined)
    • In all-electric mode, 7.6 kWh lithium-ion battery provides enough power to operate up to 85 miles per hour as well as travel an EPA-estimated range of 19 miles
    Focus Electric possesses the following features: 
    • State-of-the-art 23 kWh liquid-cooled, lithium-ion battery.  
    • Has an EPA-estimated range of 76 gas-free miles on each charge and is engineered to reach a top speed of 84 mph.  
    • All-electric motor designed to reduce energy loss and heat generation while reducing your carbon footprint. 
    C-MAX Hybrid and C-MAX Energi Plug-In Hybrid includes the following features:  
    • 2.0L I-4 Atkinson-cycle engine with an electric motor to generate up to best-in-class.  (188 combined horsepower)
    • 240-volt home charging station is available for purchase with or without installation services.  
    • Intelligent Access with Push-Button Start
    • Dual-LCD next-generation SmartGauge with EcoGuide provides real-time information to help you get the most efficiency from your C-MAX Hybrid or C-MAX Energi Plug-In Hybrid. 

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